1990
During the mid 1990’s, ABS-CBN’s head honchos had a planning session in San Francisco, California. Ideas were springing up and one of these was to put up a channel that will cater to the upscale market. Freddie Garcia, then ABS-CBN’s COO and President, was the prime mover behind the creation of an English language UHF station.
History
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1995
In 1995, Studio 23 came into fruition as a team of pioneers was formed to lead such endeavor. The team was composed of Leo Katigbak and Jojo Estacio for Programming and Acquisitions, Kai Rodriguez for Finance and Administration, Edson Aguiflor and Allan Coronel for Creative On-Air. Later during the year, they were joined by Meckoy Quiogue as Managing Director.
